A NEW WAY TO UNDERSTAND↓ FOLLOW YOUR CURIOSITY

MAKE
COMPLEX
THINGS
UNDERSTANDABLE.

Explore visual explanations of complex subjects, products, and systems. See the parts, follow the connections, and build the picture.

FIG. 01 / THE CONNECTED SYSTEM↗ 3 AXES
01 / PARTS02 / STRUCTURE03 / RELATIONSHIPS04 / FLOW
01 / PARTS
02 / STRUCTURE
03 / CONNECTIONS
Parts → relationships → a whole
NOT JUST MORE INFORMATION.
A WAY TO MAKE IT CLICK.
SUBJECTS. PRODUCTS. SYSTEMS.
AND THE THINGS IN BETWEEN.
02 / FROM “WHAT?” TO “OH.”

ONE QUESTION.
A CONNECTED PICTURE.

No need to understand everything at once.
Start with one thing. See where it leads.

Skip the walkthrough ↓
AN ONLINE PAYMENT / SIMPLIFIED
CONFIRMCHECKOUTOUTCOMECHECKOUT → ?
Open the full explanation ↗
01 / THE QUESTION

Start with a question.

What actually happens when you pay online? A familiar action is a good place to uncover an unfamiliar system.

02 / THE PARTS

Find the important parts.

A customer. A payment method. A payment system. An order. Give each part a role before connecting the pieces.

03 / THE CONNECTIONS

Follow what connects.

Confirmation starts the attempt. Some payments need authentication; others take time to process. Follow the handoffs, not just the happy path.

04 / THE PICTURE

Build the whole picture.

A processing payment is not a successful one. See how the verified result informs the next step for the order.

03 / ZOOM OUT. IT ALL CONNECTS.

THE PARTS WERE THERE.
NOW THE
CONNECTIONS ARE.

FIG. 01 / THE CONNECTED SYSTEM↗ 3 AXES
01 / PARTS02 / STRUCTURE03 / RELATIONSHIPS04 / FLOW
01 / PARTS
02 / STRUCTURE
03 / CONNECTIONS
Parts → relationships → a whole

A part tells you what something is.
A connection helps you see how it works.

AN ILLUSTRATION OF CONNECTED PARTS.
EXPLORE A REAL SUBJECT BELOW.

04 / MORE THAN ONE WAY IN

CHANGE THE VIEW.
FIND THE “AHA.”

NAME → DNSADDRESSCONNECT →
SYSTEMS / A DIFFERENT LENS

See the parts working together.

How a name finds a website

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VAPOR ↑RAINGROUND ↓
RELATIONSHIPS / A DIFFERENT LENS

Discover what influences what.

Water, land, and atmosphere

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FRONT CHAINRINGREAR COGCHAIN ↘
COMPONENTS / A DIFFERENT LENS

Get to know the moving parts.

A bicycle’s drivetrain

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IN TRANSIT →SCAN →FINAL HANDOFF
JOURNEYS / A DIFFERENT LENS

Connect each handoff to the whole.

From a label to your doorstep

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A LITTLE CURIOSITY GOES A LONG WAY.

YOUR NEXT QUESTION.
A CLEARER PICTURE.

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